• YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
  • Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
  • Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.
  • chakan2@lemmy.world
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    3 months ago

    Imagine being on the YouTube ad team…that has to be the most depressing team in tech history. Your whole existence revolves around peddling ads before people can watch the ads they want.

    • bobs_monkey@lemm.ee
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      3 months ago

      Even better, you work for one of the wealthiest corporations in the world with virtually unlimited resources at your disposal, and you still get your asses handed to you by a handful of people with laptops.

    • Rentlar@lemmy.ca
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      3 months ago

      At least you can tell your boss “I’m working on it!”, sit on your ass, and every 6 months add one more little UI or formula change which “finally stops adblockers” but is defeated within 3 days.

    • limerod@reddthat.com
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      3 months ago

      Your whole existence revolves around peddling ads before people can watch the ads they want.

      Ah, what. Who wants or likes to watch ads at all?

      • pete_the_cat@lemmy.world
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        3 months ago

        A lot of creators have just turned into corporate shills. I stopped watching ETA Prime’s channel about tech reviews because it was becoming pretty clear that mostly everything he got was paid for by the company. Also, most creators are putting their own ads into their content.

        • Cephalotrocity@biglemmowski.win
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          3 months ago

          Welcome to Youtube. It’s ads all the way down. Unless:

          Firefox browser, Ublock Origin extension, Sponsorblock extension

          Save 40% of your viewing time for actual content and send tips through creator’s Paypal or whatever.

          • seaQueue@lemmy.world
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            3 months ago

            YouTube is just on demand TV with extra steps these days. I’ve stopped watching videos, I have an LLM transcribe and summarize for me now. 99% of the content of a 10-15 minute video can be summarized into 1 or 2 pages and read in under 2 minutes.

            • UnderpantsWeevil@lemmy.world
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              3 months ago

              I have an LLM transcribe and summarize for me now.

              Only a matter of time before LLMs start injecting their own ads into these responses.

              • Pennomi@lemmy.world
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                3 months ago

                Nah, local LLMs are easily in the range of transcribe/summarize. I bet you could do that nicely with llama 8B without even needing a gpu.

              • seaQueue@lemmy.world
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                3 months ago

                By that point I’m pretty sure we’ll have an effective compact model that can run locally and transcribe downloaded videos on reasonable hardware. Or you can just sic a paid model like chatgpt on the task. The corporate Internet is entirely focused on subscription service models now, unless you run the model yourself on local hardware you’re going to end up paying someone somewhere a service fee.

                Edit: y’all need to learn about minified models designed to run on edge hardware, they’re a thing and often work shockingly well.

            • med@sh.itjust.works
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              3 months ago

              I think I need this, finally a real use for ‘ai’.

              The amount of how to videos you have to watch through, when all you want is one little piece of info you should be able to search or scan for has been a problem since before the internet figured out how to increase clicks by making a web page in to slides.

              Can you link me a how-to video on how to get startedt and send me a summary from your working setup?

              • seaQueue@lemmy.world
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                3 months ago

                It’s just two steps, first get a transcript from the video somehow (use the whisper API if you’re willing to pay a small amount or just Google “transcribe YouTube video” and look for an ad supported site that’ll do it via Google.) Second: use chatgpt or local llama to summarize the transcript.

          • x4740N@lemm.ee
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            3 months ago

            You don’t have to actually watch sponsorships since most of them are paying the creator excluding the ones where they pay by clicks on a custom link

        • chonglibloodsport@lemmy.world
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          3 months ago

          I don’t follow those creators!

          The best part of YouTube is the small creators who are just making videos as a hobby. Once they get so big they start shilling products they wouldn’t use themselves I drop them like a hot potato. For the most part that doesn’t happen though because I prefer niche topics and creators that don’t have “sellout” personalities.

        • John Richard@lemmy.world
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          3 months ago

          I know right… Why should content creators be able to make money from content. Am I right?

          • knightly the Sneptaur@pawb.social
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            3 months ago

            You’re joking, but you’re right.

            Once the content has been created, the near-zero marginal cost of online distribution makes the concept of charging for copies wholly untenable.

            The furry community figured this out years ago, our creators work on commission or paid subscription through Patreon or one of its ilk. They (mostly) don’t care where you freely share their work because they already got paid.

            • chonglibloodsport@lemmy.world
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              3 months ago

              The knives are out for Patreon. Apple is looking to carve a big chunk out of that revenue. Google and Amazon (owner of Twitch) will not be far behind. Believe me, Google and Twitch are very unhappy that creators skip the platform monetization methods and just tell viewers to go to Patreon to bypass the heavy commissions.

              • knightly the Sneptaur@pawb.social
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                3 months ago

                Patreon deserves to die, their cut of the subscription income is extortionate for what amounts to a very limited web hosting platform.

                Open-source alternatives like Mirlo or Cloud Patron will take its place, it’s only a matter of time.

                • db0@lemmy.dbzer0.com
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                  3 months ago

                  Patreon is jacked to the tits with vc money and enshittifying at a breakneck speeds. Done expect goods innovations from it in the future

      • rand_alpha19@moist.catsweat.com
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        3 months ago
        • Reviews
        • Trailers
        • Reactions
        • Travel vlogs
        • Beginner tutorials

        To some extent, these types of videos advertise or promote a product, service, or experience.

      • bruhbeans@lemmy.ml
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        3 months ago

        I’ve clicked in to see a movie trailer, which is basically an ad, and had to watch an ad before I could watch the ad

        • chakan2@lemmy.world
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          3 months ago

          Yea…I’m old enough to remember when that was the content that paid for the platform. Putting an ad on top of that is fucking soulless vampic greed.

        • The Pantser@lemmy.world
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          3 months ago

          I have no problem watching a ad for a video but when I have to watch an ad just to see if I am interested in watching the video is where I draw the line. Forced ads before the video starts is the worst. Give me a min or two before forcing an ad. If I am looking for help for a particular issue I don’t want to watch ads after ad while trying to gauge the video.

          • InternetUser2012@lemmy.today
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            3 months ago

            I get what you’re saying but I’ve reached a point in my life where I really don’t give a shit and there is absolutely no way I’m watching ads. I’m also not paying google for anything they offer.

    • GissaMittJobb@lemmy.ml
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      3 months ago

      I’m sure they make enough money to not care. Being in the part of the company that brings in the dough is generally a pretty good position to be in as well.

    • suction@lemmy.world
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      3 months ago

      All corporate IT jobs are depressing, because working in a corporation isn’t something that a thinking person is equipped to do.

    • John Richard@lemmy.world
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      3 months ago

      So tell the content creators you like that you don’t like YouTube. While YouTube Premium is the same price as like two coffees a month… Maybe your content creator will help you if you can’t afford it.

      • claudiop@lemmy.world
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        3 months ago

        Well, to begin with, both the watcher and the creator are clients of the platform. Both sides feel bound to it, even if both dislike it.

        Then, YouTube premium is literally 20 machine coffees a month in my first world country. 15 if they’re done by someone. You seem to be speaking “privileged minority”.

        • John Richard@lemmy.world
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          3 months ago

          I’m sorry… I didn’t realize the reason that there are so many Starbucks in America, like literally caddy corner from one another is because their customer base is the “privileged minority.” I’ll have to remember that line.

          In all seriousness, you could argue that ads prey on poor vulnerable people unable to afford YouTube Premium that just want to use it to learn, and that would be a semi-coherent argument.

          • claudiop@lemmy.world
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            3 months ago

            What you are trying to point is that in the United States of America (and maybe Canada) you people have coffee that’s so expensive that two of them pay for YT premium. You’re only missing out on most of the internet (eg. Not the US).

            Starbucks is notoriously expensive and nobody refers to it as coffee round here. Starbucks in my first world country is considered something for hipster digital nomads. You can’t find them outside areas with tourists as everyone else is happy with “regular” coffee that’s literally 10 times cheaper.

            Saying that two coffees equate to YouTube premium while using Starbucks as a metric is like saying that a car only costs a watch or two while using a Rolex as the reference watch. If you consider a Rolex to be your reference watch, cool, you’re a privileged minority.

  • gloriousspearfish@feddit.dk
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    3 months ago

    Once upon a time Google used few and non-intrusive ads. The ads were soo well-placed and relevant, that they almost seemed like a service to the user, rather than being forced upon you. Some of us even added exceptions for Google ads in our ad blockers, so we would not miss out.

    I miss those days.

    • limerod@reddthat.com
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      That was almost a decade ago or even before. I remember adockers recommending white listing search engines or recommending to disable non-instrusive ads to support websites.

    • Rentlar@lemmy.ca
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      3 months ago

      There are some ads that I’m fine with, but they have to be clearly an ad, and related to the content on the site, not based on my previous interactions, nor using tricks to disguise ads as part of the content.

      On documentation pages: sure just have a thing related to CS courses, on pirating and streaming sites advertise VPNs, on horny sites advertise horny stuff, and casinos and sports advertise gambling and sports betting. But DON’T make the ad look like a section in the documentation, like another download button, like another horny video on the site, like another casino game or segment of the sports analysis. If I want to explore the ad I will, stop trying to trick me else I will try to block and avoid you entirely! If I figure out that are you spending more effort trying to trick me the less interested I will be in the product you offer.

      • ad_on_is@lemm.ee
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        3 months ago

        disguise ads

        While the intentions behind this are mostly evil nowadays, there’s also the design aspect to be considered.

        Imagine a nice, modern and minimal UI, and suddenly some flashy colorful element in the feed. it just hurts a designers feeling.

    • satanmat@lemmy.world
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      3 months ago

      I forgot where I heard this::: If there are fewer, more relevant ads, Google and YouTube should be able to make more money with fewer ads.

      The advertisers though want more ads even though they are less affective. As it forces the cost per ad down.

      It is totally backwards…. ¯\_(ツ)_/¯

    • SomeGuy69@lemmy.world
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      3 months ago

      Then google got greedy and ruined it’s own ad service. Imagine google would’ve stopped at this early point. A single, non flashing banner ad would generate as much as 5 multiple second video ads do now. But ads got used more and more inflationary, to the point where we are now.

    • MangoPenguin@lemmy.blahaj.zone
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      3 months ago

      Meanwhile these days every time I happen to use Youtube without an adblocker I get the same car insurance ads that I’ve gotten for the last 4 years.

    • vext01@lemmy.sdf.org
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      3 months ago

      The ads are so obnoxious and frequent. It just kills it for me.

      I know the reply I’m gonna get…

    • SlopppyEngineer@lemmy.world
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      Then they killed the competition and there was nobody left to stop them doing to you with ads what the farmer does with geese to make foie gras.

    • GreatAlbatross@feddit.uk
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      3 months ago

      I unblock ads on AVForums. And honestly, the ads are either really well targeted (because I’m probably going to buy that amplifier eventually), or random ebay stuff.

      If they started serving up the generic “reduce belly fat in 2 seconds with this simple trick” with some AI generated picture, I’d re-evaluate very quicly.

    • John Richard@lemmy.world
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      I don’t know of any day where I unblocked ads and felt good cause they were targeted directly at me

  • Kongar@lemmy.dbzer0.com
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    I’ll never understand the entitlement of these companies when it comes to ads. You send the content freely to my computer along with BS ads. It’s my computer. I’ll display what I want using programs I want.

    If you want me to pay for that content with $ or by watching ads - then put up a hard paywall and stop sending the content for free. You can’t get uppity and complain about ad blockers - it doesn’t make any sense…

    The real problem is your content sucks and nobody is willing to pay for it. And that’s your problem - not mine.

    Here’s some free apples. There’s a newspaper ad stuffed in there as well. Oh you ate the apples without reading the newspaper? Foul ball! /facepalm

    Edit: never mind the fact that many ads have been served that are downright malicious code…

    • Toribor@corndog.social
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      3 months ago

      I was paying for Google music until they took it away from me and told me it was Youtube Premium and then raised the price twice.

      Not exactly what I’d call a great value proposition.

    • Vlyn@lemmy.zip
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      3 months ago

      That’s a weird way to look at it, obviously you’re watching the content.

      I’d rather see it like this:

      • Free tier with ads

      • Subscription without ads (and better quality)

      You are currently on the free tier. Yes, you can block ads (just like you can pirate movies), but that’s not the deal you were offered. I’m using an ad blocker myself, but I can understand the corporate side too.

      They absolutely could add a hard paywall, but why should they if there are plenty of users who want to watch for free by paying with ads?

      • Kongar@lemmy.dbzer0.com
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        3 months ago

        No, I’m on the “you’re freely posting content to the internet - some of which I want to consume(videos), others not so much (ads)” plan. I never asked them to post anything, never entered a contract, etc.

        If they lock the content up, and stop freely posting it, then fine, I’ll stop consuming and go elsewhere. If I can’t live without the content, then I can decide to pay up. It’s their content - they can do whatever they want with it. But they can’t get mad at ad blockers if they put their stuff out there for free.

        • Vlyn@lemmy.zip
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          3 months ago

          Totally fine by me! But by your logic you can’t get mad at them if they block you from watching due to using an ad blocker. Which brings us back to square one?

          • Kongar@lemmy.dbzer0.com
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            3 months ago

            Agree 100%. IF they figure it out - which they won’t for more than a day or two. They know the only real solution is to lock their content up and protect it, but they don’t, and then they get bent out of shape. The companies get weird about it - not the users.

            • Vlyn@lemmy.zip
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              3 months ago

              I still hold the opinion that they could absolutely block you out. I use uBlock Origin and there was actually a time where I got blocked/warnings every day. Even with upgrading my plugin / refreshing all block lists.

              At some point I finally gave in and grabbed YouTube Premium, not because of the ads (I’d rather stop watching than watch with ads), but because I needed their music service (Used Amazon Music before, the app sucked. Music quality was the highest out there though. Also cancelled Prime for a double whammy).

              For example the moment an ad gets triggered they could just refuse to send you video data. And if the ad is an unskipable 15 seconds, block playback for 15 seconds. Done. Even if you block this, you get 15 seconds of nothing and will soon be pissed off enough to either start watching ads, buy Premium or leave (no longer costing them bandwidth).

              • Kongar@lemmy.dbzer0.com
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                You may be right, but I can’t imagine how they’d actually pull it off. The internet as a medium just doesn’t work that way - there’s always going to be a flag or a call for me to go pull ad data from somewhere else, and someone somewhere will write code that ignores that command.

                Great for them if they figure it out, but the medium doesn’t work in their favor. They want the frog to be an elephant, and when it proves to be a poor elephant they cry to the govt. to fix it with laws and dmca takedowns and whatnot. That’s just a waste of taxpayer money, and annoys people on the medium.

                • Vlyn@lemmy.zip
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                  3 months ago

                  Just the way I described, I’m a software developer, it would be easy as hell.

                  Your browser requests the video, YouTube decides you have to watch an ad. The ad has 15 seconds unskipable. So the easiest thing they could do is not send you video data for 14 seconds (add a spare second for buffering to not piss off users who do watch ads).

                  Doesn’t matter if you call some endpoint, load the ad data, whatever. You’re not receiving any video for a while, which would piss people off enough to leave.

        • Vlyn@lemmy.zip
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          3 months ago

          Collapse what exactly? It would actually reduce strain on their servers and provide a better experience for paying users. Obviously they won’t do it because there’s a ton of users who watch ads (think of the average guy who plays YouTube on their phone or TV, with zero adblocking).

          • conciselyverbose@sh.itjust.works
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            3 months ago

            Just the revenue of paid subscribers will not pay the bills of any content creator that actually has employees or spends money creating content.

            They won’t do it because all of their content would have no alternative but to disappear.

            • Vlyn@lemmy.zip
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              3 months ago

              It would be a huge gamble, but it could pay off. Seriously, how many people are watching YouTube every day? Hours of their favorite content creators.

              Imagine a rug pull, YouTube is now a pay only service. No ads, but everyone has to pay $5 a month to access. I’d bet with you that a surprising amount of people would just pay that to continue using it.

              How many? Nobody knows, but it would certainly be 30% or higher. Now imagine 30% of users paying just $5 a month how much money that would be.

              It can be done, YouTube just doesn’t do it right now as they still earn plenty with ads. If suddenly everyone started to use an ad blocker then things would change very quickly.

                • Vlyn@lemmy.zip
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                  3 months ago

                  You underestimate how addicted people are to YouTube. There is no alternative to it.

                  Twitch is streaming focused, the vods absolutely suck. Kick? Same.

                  What else is there? TikTok? Instagram? Neither of which provide long high quality videos.

                  After all we are talking about YouTube literally blocking everyone and putting up a banner: $5 a month or you’re out of luck. If someone already happily pays $18 a month for Netflix, what is 5 bucks?

      • JovialMicrobial@lemm.ee
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        3 months ago

        They make more money via ads than they ever will with a hard pay wall. The innumerable advertisers paying google/youtube will always pay more than individuals paying for a subscription for no ads.

        That’s why people who paid for no ads will eventually end up with ads again, despite paying. They don’t care if we pay or not. They want that sweet sweet ad revenue.

        The sad fact of the matter is that we live in an ad based economy. Advertising is more profitable than selling an actual product. Having a platform to sell infinite ad space is a money making machine, plus people making free content for them to lure in more people to watch said ads. It’s super fucked up on youtubes part.

        YouTube now exists as a billboard first, content second or third.

    • John Richard@lemmy.world
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      3 months ago

      “Your content sucks… And I can’t stop watching it. I also got herpes by watching too much brain rot”

  • RangerJosie@lemmy.world
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    3 months ago

    Good.

    Youtube is a wonderful thing. It’s a wealth of knowledge and resources unlike anything this world has ever seen.

    And it’s ran by one of the worst, most predatory corps on the planet.

  • reksas@sopuli.xyz
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    3 months ago

    i consider unblockable ads to be direct attack on my psyche, trying to worm in and make me think in a way they want. I will never tolerate them and would rather see anything relying on them burn. My mind is my own and no one else has any business influencing me without my permission.

  • Echo Dot@feddit.uk
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    3 months ago

    Despite all of their machinations my strategy of simply ignoring literally everything they say and continuing doing the same old same old appears to be flummoxing them.

    I’ve literally not done anything and have never experienced any inconvenience. Are we sure they’re doing anything at all?

    • sem@lemmy.blahaj.zone
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      3 months ago

      Same, I think they must be AB testing and I don’t get assigned into the shitty group

      • Excrubulent@slrpnk.net
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        3 months ago

        I definitely got really awful, unplayably spotty playback that seemed linked to adblock usage. Then I saw an article about it and confirmed I wasn’t going crazy, and that day it stopped happening, so it felt like I was going crazy all over again. It’s like the moment they realised it was going to become a problem and they weren’t as sneaky as they thought, they turned it off. I haven’t had an issue since then.

        • smeenz@lemmy.nz
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          3 months ago

          I had the same experience with shitty playback buffering every few seconds on popular videos that should be cached on a nearby cdn, and then saw lots of articles about it and then boom a week later everything was back to normal

        • Echo Dot@feddit.uk
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          3 months ago

          That would be quite a funny strategy that they could definitely implement. Creepy as hell but clever.

          They know everything you do and look at, so they know if you’re the sort of person that would look up a fix for this or just take it on the nose. If they realize you’re looking at articles about the problem they just turn the function off.

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            3 months ago

            I guess that’s possible, and a very creepy thought, but more likely they saw the level of general attention on the issue and backed off globally.

        • Kiernian@lemmy.world
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          3 months ago

          The kicker there is … Nobody I know is going to think “wow, playback on this video sucks, I should disable my ad blocker”.

          Like, it wouldn’t occur to ANYONE I know that a piece of software we consider necessary could be the problem, ESPECIALLY if everything else is working fine.

          That’s not even number ten on the list of troubleshooting steps and most people don’t make it past one or two before giving up.

          WTF were they thinking?

          • Excrubulent@slrpnk.net
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            3 months ago

            Honestly it sounds like someone was paid to do something about adblocking and just like… did something. Like if you were tasked with reducing adblocking, and your first and most obvious idea of “reduce the obnoxious ads” was disallowed because enshittification is mandated, you could say no, which most workers won’t do, or you could just do whatever random bullshit feels like it might work because it’s punitive. Or at least it’s a gesture that shows your boss you’re trying.

            Authoritarian systems like capitalist corporations are inherently low-information for exactly this reason. People on the low rungs doing the real work who understand what needs to be done will typically not report problems to their superiors. And when they do, those superiors tend not to listen, because the idea that lower workers know something they don’t threatens their leadership status.

            Also our society’s legal system trains us to believe punitive measures must do something even though they don’t.

            Also I guess another reason they might wind up at this strategy is that straight up telling users that the problem is their adblock is the fastest way to get adblockers to block your countermeasure, so they think they have to be sneaky.

    • eatCasserole@lemmy.world
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      One time they told me I had 3 days left to enjoy YouTube with my ad blocker, and then I would have to buy premium, or they would just lock me out of the site. I was like “welp, it had a good run, I guess that’s it for ol’ YouTube.”

      But then the 3 days went buy and nothing ever came of it.

      That tactic probably did get them some preemptive subscriptions though, unfortunately.

    • Angry_Autist (he/him)@lemmy.world
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      3 months ago

      MBAs are taught they can shape human behavior with decades disproven assumptions.

      It’s fallout like this that shows their hand.

      “Oh, the customers don’t like it? Fine we do it twice as hard” is fucking Pavlovian training and the executives behind the initiative should be sealed in an underground vault knee deep in hungry roaches.

    • dumbass@leminal.space
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      I thought I was getting that blank screen long pause before videos, turns out my phone cable was damaged, fixed it and YouTube’s back to normal.

        • smeenz@lemmy.nz
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          3 months ago

          Maybe they’re using the phone line for their Internet ? Vsdl etc…

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          I’m guessing some of the wires being broken caused congestion or sonething, I dont know why it did it, I just know once I fixed the cable it was fine.

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        3 months ago

        Your phone could have been switching power profiles incorrectly due to your phone rapidly switching between charging and not charging (and perhaps with a low power state depending on battery level).

        @ripcord@lemmy.world Just my guess.

        • jaemo@sh.itjust.works
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          No, it potentially impacts cpu power profile (if it’s toggling between AC and DC because of a loose connection)

          This would adjust throttling of the cpu, which could impact playback in certain cases, so it’s possible. Likely other apps would be affected but OP was probably most often watching videos while plugged so noticed mostly there 🤷

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    “Should we moderate our ads and get rid of 2 hour long ads, disinformation, porn,scams and fake products?”

    “No, no. Thats to much effort. Lets spend hundreds of millions of dollars trying to force people to watch our 2 hour long ads, disinformation, porn, scams and fake products. Thats clearly the way forward.”

    This decision process brought to you by Prager U proceeds into 30 minutes about how slavery was good for the black man and he should be grateful for it

    • legion02@lemmy.world
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      3 months ago

      Patreon and sites like it exist as a hedge against YouTube banning your channel.

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      3 months ago

      I would love it but I don’t see it.

      It costs an enormous amount of money to host video content, doubly so when you need to replicate it across servers. I have never seen another company come close to usurping them.

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        Yeah, The problem is, the price on YouTube is so incredibly expensive because we have to pay for a million script kiddies worth of useless videos to be uploaded and permanently stored everyday.

        If someone made a competing system where you had to pay a small amount to host a video and then it turned around and paid you once you’ve got enough eyeballs that would be a far more sustainable model and cause people to police their old underperforming content.

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        3 months ago

        I agree. We don’t get a new YouTube, we get whatever comes after YouTube—some new modality.

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      I think its more likely that YouTube will shut down and be replaced by nothing. Its existence has never made sense as anything but an act of charity from an organization with tech resources to burn.

      • stoly@lemmy.world
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        Remember that Google bought YouTube only AFTER it was successful for several years. This was also before Google turned evil.

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          There are a lot of unprofitable startups that get purchased speculatively based on other factors like their user count. The idea being the buyer thinks they can monetize.

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            This was more like a merger with Google being the larger company. YouTube was already very successful.

    • polle@feddit.org
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      3 months ago

      Smarttube stopped working some weeks ago for a day. I tried watching YouTube with ads, the experience was so fucking insane to me. Like multiple, non skipable ads before the video starts + more ads during the video. It just was unwatchable. Its just unusable.

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        3 months ago

        Newpipe still works (Google may break it, but the app is usually updated in a couple days and it works again)

        • polle@feddit.org
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          It just didn’t work for a day. They are really fast in patching. But good to know that newpipe is working also an androidTV.

    • linearchaos@lemmy.world
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      Here’s my current lineup.

      Newpipe Freetube Greyjay Tubular Brave

      They get through all those, I’m just going to surf peertube or odysee

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    Good fucking riddance.

    The sooner they realize the enshittification isn’t working, and is only increasing the amount of people participating in the largest global consumer boycott ever, the sooner they’ll actually try to improve the platform, or die resisting.

    YouTube has continuously made the experience worse, adding more and more ads to users not using ad blockers, to compensate for those using them. Guess what, genius? People block ads because they suck. Adding more won’t stop people from using ad blockers!

    And they have the audacity to try selling YouTube Premium for a whopping $14/mo (nowhere near the actual revenue generated from a user watching ads,) then don’t even provide any real benefit past ad blocking, after they deliberately killed YouTube Originals because it didn’t instantaneously bring in immense profits.

    And the content creators I personally know have shown me the amount of money they get from Premium users, and it’s sometimes less than the value of an ad-supported user, even though the Premium user generates more revenue than an ad-supported one.

    I would pay for YouTube Premium if it was a reasonable rate, and actually came with exclusive content, similar to Nebula, but it doesn’t.

    Instead, YouTube has continued to make the interface more and more bloated, slow, and inefficient, and increased the incentives for low-quality, mass-produced content, all while not paying creators enough to support themselves on YouTube’s own platform.

    YouTube can’t see itself as being the cause of its own issues, because it’s blinded by bad ad-driven fiscal policy that has only been a proven failure.

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      Those surfshark maps… ugh. No, I’m not searching for ublock origin. Why would I it’s been installed since time immemorial. You have to measure install base, not search interest. Leave search interest for celebrity gossip.

    • WldFyre@lemm.ee
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      And the content creators I personally know have shown me the amount of money they get from Premium users, and it’s sometimes less than the value of an ad-supported user, even though the Premium user generates more revenue than an ad-supported one.

      Can you expand on this? I don’t follow what you mean here

  • NutWrench@lemmy.world
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    YouTube is also aggravating customers who use their official apps by increasing the frequency and length of the ads. In just 4-5 months, I’ve seen YouTube ad lengths on Roku go from 10-15 seconds to 30 seconds, to a minute.

    They’re trying to recoup lost ad revenue by pissing off the one demographc most likely to sit in front of the TV the longest.

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    Gotta love when the article saying adblock-blocking doesn’t work is itself preceded by a notice to disable your adblocker

    • OsrsNeedsF2P@lemmy.ml
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      Honestly it makes me appreciate Lemmy more. Like we’re all on here enjoying an ad free experience… it’s clearly feasible to do

      • cartoon meme dog@lemm.ee
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        there are several orders of magnitude difference between text-forums with almost all multimedia content hosted externally, and hosting/streaming video.

        a big Lemmy instance is a manageable cost for a few well-paid people to run out of their own disposable income.

        anything even vaguely approaching YouTube is not.

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    The ads have reached a breaking point.

    If I can’t block them, I’m just not watching the YouTube. I’ll never pay.

    It used to be funny to link a relevant YouTube clip, but it’s not funny if you have to sit through half a minute of ads just to see something silly.

    It’s also not really a long time streaming service like TV channels or netflix etc., because the homemade content sucks in comparison to an actual documentary that I can also watch without ads on other services.

    It’s like Google completely misunderstood the point of the service they initially made. Also following a decade of users attempting to “monitize” their fucking crap, you can be sure that there’s nothing worth watching on YouTube that couldn’t have been better presented in a gif or in text.

    Then the player is also fucking up lately. Usually if I go there, I’ll check the written description while the ads play, just to see if the content is worth the wait, but nooo… you can’t even do that anymore, because the app will start reloading between the multiple ads and the screen scrolls around and minimizes the description and comments. They’re literally hiding any information on the clip except the title until you’ve watched the ads.

    It’s fucking garbage. Enshittified to death.

    Repeating: Google, if you’re listening: I’ll never pay for YouTube, no matter how intrusive you make the ads. Enshittification is not encouraging me to pay.

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    I’ll stop using YouTube altogether before I disable my ad blocker. My time is simply more valuable than whatever video I’m watching.

    • SirEDCaLot@lemmy.today
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      This battle was lost before it started. Sad thing is, if they weren’t so goddamn obnoxious with the ads it wouldn’t even need to be a battle. As it stands, YouTube without ad blocker is damn near unwatchable.

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        The guy who decided to start the battle increased ad revenue for a week so he got his bonus, that’s all that matters.
        “I’ll glady tank YouTube’s revenue tomorrow for an extra dollar today.”

      • mechoman444@lemmy.world
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        3 months ago

        Absolutely! Everything on YouTube is somehow predicated to getting you exposed to some kind of advertising. Absolutely everything!

        They’ve min maxed it so hard that without the various plugins that I use in Firefox YouTube would be almost completely unusable.