I think they don’t matter with outrage, because outrage explodes in ways that are hard to predict. I mean, I can see the problem with the ad now that it has been pointed out to me. After reading about it repeatedly, I now find it bad and ridiculous and what were they thinking? But at a first look, as a test audience I would have probably rated it as “meh, ok”.
Most things to do with Green Energy. Don’t get me wrong, I think solar panels or wind turbines are great. I just think that most of the reported figures are technically correct but chosen to give a misleadingly positive impression of the gains.
Relevant smbc: https://www.smbc-comics.com/comic/capacity