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I think it’s clear he’s a fan of Apple and Tesla but he does make negative statements about them, the Cyber truck was not a positive review and he always criticized the fit and finish of Teslas. And he critiques Apple’s idiosyncracies like the proprietary charger and lack of calculator app on the iPad.
I guess my point is that he’s not a journalist he’s a reviewer, we are tuning in for his judgement, his opinion. If he personally likes the products from a certain company, that’s not a bias that impacts his capacity to do his job well.
Like movie reviewer giving Pixar a bunch of 10/10 reviews, and then criticizing Cars 2 as a mediocre cash grab. Maybe they are biased for Pixar, or maybe Pixar just puts out a lot of good movies. As long as you’re calling out the bad moves, that’s what we want from a reviewer.
The fair concern is when he gets exclusive access like this, I don’t necessarily care about the puff piece interview but you hope it doesn’t influence his future reviews.
They can put the reviewed items on the coffee table to keep them on camera, and it’s more professional looking than a kitchen or child’s room.