I actually feel one problem with the modern age, in america in particular, is this idea of everyone doing everyone for themselves. doctor, accountant, lawyer, mechanic, it guy, plumber, electrician. Initially gas stations pumped the gas, checked your fluids and tires, and would top you off as part of the service. no one did that stuff. if your tv broke you called in the tv repairman and you got your milk from a milkman. people were expected to know their jobs and not necessarily everyone elses.
im not social but once I got my chats under control I would joke and clown around on them. Well as well as give advice or do actualy game related talk. To me its sorta like a party and I was more likely to engage socially when I was just hanging for one reason or another and more likely to talk business when the action took place. Like champions had these whole zone super enemies called cosmics that popped every four hours and if you came last minute you would likely get locked out of the full zone and they were impossible to beat below a certain threshold of players. so like you would hang out ten or twenty minutes before and screw around. talk and emotes and whatnot.