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Cake day: June 9th, 2023

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  • Pretty sure they are playing the long game with VR/AR. While the headsets are bulky and heavy now they are trying to build a software ecosystem for when the technology catches up and headsets are nearer the size of a pair of glasses.

    Apple have obviously also seen where the tech is heading too and want in the game early enough as well.

    Even Zuckerberg said to his shareholders when he bought Oculus that they shouldn’t expect it to turn a profit for a minimum of 10 years and possibly longer. He also warned to shareholders they would be pumping a lot of money in long before they see a profit.

    Time will tell if it pays off for them.