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If they raise the prices in those countries they would make less money because volume of subscribers would go down enough for total income to decrease.
If they lowered the price in the US, they would make less money because the subscribers they would gain would not be enough to offset the reduced income from each.
That’s it, it has nothing to do with operating costs or fairness, it’s just a question of what price point they believe will make them the most money in a given market.
Perhaps foolishly, I got rid of most of my older systems 20 years ago, so the oldest one I have left is my Sega Genesis.