This is an extremely sheltered view. Most people don’t even know what an operating system is, and they assume that it is an unalterable component of the computer they purchased at Best Buy. They don’t have a last straw because as far as they’re concerned there isn’t anything they can do about it other than perhaps switching to a Mac.
Why does Linux need to be more popular? This isn’t some NRM with a proselytizing mandate. Use whichever OS you prefer and let others do the same.