Not to mention that they also incentivise players to spend real-world money by having their website have a secret club for whales (I think you need to spend either $1K or $5K in order to have the button appear) to spend even more money then they did to even gain access originally.
Edit: clarity and conciseness: added “originally” to the end of the last sentence.
Yippee! The death of cable is fast approaching, hopefully.