YouTube has found a new way to bypass ad blockers by integrating ads directly into video content via "server-side ad insertion," complicating the detection and blocking of ads. How will ad blockers respond?
YouTube is/ its ads are are extremely privacy intrusive and there isn’t really an alternative to the platform. Next to the comparatively obvious network effects all social media platforms rely on is also because YouTube on its own is not that profitable and probably only really makes Google money via the data collected on the platform. This means only platforms that have a gigantic ad network themselves and are able to monetize said data as well as Google can can actually compete with YouTube— and as you see, there are basically none.
Also, the whole blocking ad blockers thing is trying to fundamentally reverse the power equilibrium between the website (the server) and the person visiting it (the client); because for the last 40 years or so, the server had the purpose of delivering content to the client which could decide what to do with and how to present said content.
This sharing of responsibility between the two comes in many forms, starting with simple things such as screen readers or a reading mode for the browser.
YouTube is/ its ads are are extremely privacy intrusive and there isn’t really an alternative to the platform. Next to the comparatively obvious network effects all social media platforms rely on is also because YouTube on its own is not that profitable and probably only really makes Google money via the data collected on the platform. This means only platforms that have a gigantic ad network themselves and are able to monetize said data as well as Google can can actually compete with YouTube— and as you see, there are basically none.
Also, the whole blocking ad blockers thing is trying to fundamentally reverse the power equilibrium between the website (the server) and the person visiting it (the client); because for the last 40 years or so, the server had the purpose of delivering content to the client which could decide what to do with and how to present said content. This sharing of responsibility between the two comes in many forms, starting with simple things such as screen readers or a reading mode for the browser.