A media firm that has worked with the likes of Google and Meta has admitted that it can target adverts based on what you said out loud near device microphones.

Media conglomerate Cox Media Group (CMG) has been pitching tech companies on a new targeted advertising tool that uses audio recordings collected from smart home devices, according to a 404 Media investigation. The company is partners with Facebook, Google, Amazon, and Bing.

In a pitch deck presented to GoogleFacebook, and others in November 2023, CMG referred to the technology used for monitoring and active listening as “Voice Data.” The firm also mentioned using artificial intelligence to collect data about consumers’ online behavior.

    • Ilovethebomb@lemm.ee
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      14 days ago

      Some people really will believe anything, as long as you’re trash talking big tech. And this platform is particularly bad.

      Like hell are they able to just tap into your microphone like that, both Android and I OS have that locked down.

      • sugartits@lemmy.world
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        14 days ago

        Some people really will believe anything, as long as you’re trash talking big tech. And this platform is particularly bad.

        Just say something like you should be paying for YouTube (via ads or premium) and brace for the swarm.

        • sugar_in_your_tea@sh.itjust.works
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          14 days ago

          I’d pay if they actually offered a better service. But they don’t, so I use alternatives that do:

          • Grayjay - sub to more than just YouTube, downloading works as expected, etc
          • Nebula - smaller selection of content, but downloading works as expected

          Both of those offer a better experience than YouTube premium (in terms of app features). If YouTube offered a higher quality experience, I’d be more interested in paying for it.

          So, I instead just donate to/buy merch from creators I really appreciate and avoid the YouTube app. The only reason Google is involved is because of the network effect, not because they actually provide a good service, so I don’t feel bad cheating them out of their ad revenue.

          I bailed on Netflix and Disney+, but I refuse to torrent, so I rip DVDs and Blurays to my Jellyfin instance.

        • Ilovethebomb@lemm.ee
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          14 days ago

          Been there, done that. They start yelling about Plex servers and torrents.

          I don’t want to turn downloading shows into a hobby in it’s own right.