They usually choose a subset of customers to try UI changes on before rolling it out to everyone. This way they can estimate the general reaction before committing to it. They probably also have a dozen different layouts and text for this dialog that they are testing to see what makes people most likely to click yes. Its all just statistics to them.

That’s what I’ve been wondering too. I keep seeing people complaining about ads, but I use Edge (and Firefox) with Bing regularly on an up-to-date Win 11 system and I’m not seeing anything like that.

Maybe they’ve got demographic targeting that I don’t fit into or something.