Here is how platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die.
Just to add, the concept of a bait and switch, where you lure a party in with something and then swap it out once they are committed, is not a new idea in the slightest. This is just a modernized, refined tech version.
Uber and Lyft are good examples. Drive out most of the competition with an aggressive early phase where you spend most of your capital to shore up a massively negative balance sheet. You are baiting the customers to you with very low prices.
Then once the competition is eliminated, you raise your prices on the captive consumers that rely on the service to recoup your costs and start making money.
If you, in a video game, have ever lured something in with ranged attacks and then switched to melee to kill it, by plan, you executed this same strategy.
Every single discounted trial period for a subscription is employing a riff on the same concept, where they hope you’re too lazy to cancel.
Fools been falling for the bait and switch since … oh dawn of civilization maybe? Awareness of it defeats it, people don’t take bait when they know it’s bait. It is not complicated though, and does not require complex understanding to grasp.
IIRC, it’s in the article, but what makes enshitification so prevalent in tech is that it mostly involves networks, wherein part of the value of using the application comes from the presence and concentration of other users and providers on it (network effect). Even Amazon, Netflix, and Uber, are subject to that effect because they capture providers, not just users you will interact with. It’s a somewhat uniq trait that really exacerbates the problem. This trend will probably continue untill interoperability is legislated.
Right before the pandemic I was trying to not use Amazon anymore (I said f it during the pandemic because it was so hard to get ANYTHING for the first six months, but I need to go back to it). There was some random thing I wanted to buy, so I hunted down the manufacturer’s website and ordered it from them directly.
The thing still arrived in an Amazon envelope from an Amazon fulfillment center in an Amazon delivery van, because the small manufacturer was using fulfilled-by-Amazon for all their logistics, even for stuff sold on their own website. So apparently I can’t even stop using Amazon if I want to!
Your metaphor reminded me of killing vampires in Skyrim and it made me smile as I also feel a deep sorrow from the fact all major companies now are racing to the bottom while leaving their skidmarks on everything I used to love.
That was a good read, the thing is that it seems that all of a sudden a lot of tech companies are getting more and more anti-consumer. I mean it’s not only the whole Reddit and Twitter thing, now Youtube is getting more aggressive with adblocking, Stackoverflow and their mod protest, Google dropping support for the open source diaper and messaging apps on Android…
Many companies are getting more aggressive against their customers, and in the end it feels like the internet as it used to be is really dying, and we might end up with the whole “dead internet theory” becoming reality. I don’t know it just feels very depressing.
It’s long, funny, and angry and damn, did it strike a chord with me. It was written in December, '22 so pre-Reddit meltdown but still very relevant to it.
Some highlights include:
Stop talking to each other and start buying things. Stop providing content for free and start paying us for the privilege. Stop shining sunlight on horrors and start advocating for more of them. Stop making communities and start weaponizing misinformation to benefit your betters… It’s the same. It’s always been the same. Stop benefitting from the internet, it’s not for you to enjoy, it’s for us to use to extract money from you. Stop finding beauty and connection in the world, loneliness is more profitable and easier to control.
Over and over again … I’ve joined online communities, found so much to love there, made friends and created unique spaces that truly felt special, felt like places worth protecting. And they’ve all, eventually, died. For the same reasons and through the same means, though machinations came from a parade of different bad actors. It never really mattered who exactly killed and ate these little worlds. The details. It’s all the same cycle, the same beasts, the same dark hungers.
All … gone. Dismantled for parts and sold off with zero understanding that the only thing of any value the site ever offered was the community, its content, its connection, its possibilities, its knowledge. And that can’t be sold with the office space and the codebase. These sites exist because of what we do there. But at any moment they can be sold out from under us, to no benefit or profit to the workers—yes, workers, goddammit—who built it into something other than a dot com address and a dusty login screen, yet to the great benefit and profit of those who, more often than not, use the money to make it more difficult for people to connect to and accept each other positively in the future.
It does end on a hopeful note, though.
Don’t ever stop talking to each other. It’s what the internet is really and truly for. Talk to each other and listen to each other. But don’t ever stop connecting. Be a prodigy of the new world. Stand up for the truth no matter how often they take our voices away and try to replace the idea of reality with fucking insane Lovecraftian shit. Don’t give up, don’t let them have this world.
Don’t get cynical. Don’t lose joy. Be us. Because us is what keeps the light on when the night comes closing in. Us doesn’t have a web address. We are wherever we gather. Mastodon, Substack, Patreon, Dreamwidth, AO3, Tumblr, Discord, even the ruins of Twitter, even Facebook and Instagram and Tiktok, god help us all. Even Diaryland.
It doesn’t matter. They’re just names. It doesn’t matter who owns them. Because we own ourselves and our words and the minute the jackals arrive is the same minute we put down the first new chairs in the next oasis. We make our place when we’re together. We make our magic when we connect, typing hands to typing hands.
Hello, world. Come in from the cold. This will be a good place. For awhile. And then we’ll make another one.
Stop buying things and start talking to each other. They’ve always known that was how they lose.
I cannot read that and feel how short-sighted it is. The death of online communities due to money sucks. But how about the actual death of physical people and their physical communities due to literally the exact same thing? It seems douchey to complain about capitalism killing message boards and not connect the idea at all to how it has been killing everything on earth since humans became a thing.
Here it is: good ol’ “Whataboutism”, I almost had hope that one discussion could survive without someone going “wait, what about this other thing that people know and probably care about, but is completely irrevelant to the current conversation at hand?” but ah well, today just wasn’t the day, I guess.
Seriously tho, to borrow your first sentence: I can’t help but read something like “But how about the actual death of physical people and their physical communities” and think…are people just incapable of caring about two seperate issues of different scales at the same time? I don’t know, maybe I’m weird because I don’t suddenly think of the all starving people around the world and bring them up when the topic of the closing of the food joint a couple of blocks down gets brought up by the regulars…
This is the answer. The age of free money is over and now we are seeing the effect; rampant inflation and high interest rates. The chickens come home to roost, always.
As a result, the burn rate and runway is starting to be factors in all businesses that aren’t making a profit.
Many companies are getting more aggressive against their customers, and in the end it feels like the internet as it used to be is really dying, and we might end up with the whole “dead internet theory” becoming reality. I don’t know it just feels very depressing.
With all the distributed social networks getting popular only among tech-literate people it feels like we’re getting a reverse- Eternal September as well.
A few companies open the floodgates and takes a lot of the blame, flak, and focus (see: Netflix, Twitter). Other companies can seize the moment and ride the wave to potentially increase profits with less blowback than they might otherwise receive.
from Cory Doctorow’s article on ‘enshittification’, which has become mandatory reading.
Just to add, the concept of a bait and switch, where you lure a party in with something and then swap it out once they are committed, is not a new idea in the slightest. This is just a modernized, refined tech version.
Uber and Lyft are good examples. Drive out most of the competition with an aggressive early phase where you spend most of your capital to shore up a massively negative balance sheet. You are baiting the customers to you with very low prices.
Then once the competition is eliminated, you raise your prices on the captive consumers that rely on the service to recoup your costs and start making money.
If you, in a video game, have ever lured something in with ranged attacks and then switched to melee to kill it, by plan, you executed this same strategy.
Every single discounted trial period for a subscription is employing a riff on the same concept, where they hope you’re too lazy to cancel.
Fools been falling for the bait and switch since … oh dawn of civilization maybe? Awareness of it defeats it, people don’t take bait when they know it’s bait. It is not complicated though, and does not require complex understanding to grasp.
IIRC, it’s in the article, but what makes enshitification so prevalent in tech is that it mostly involves networks, wherein part of the value of using the application comes from the presence and concentration of other users and providers on it (network effect). Even Amazon, Netflix, and Uber, are subject to that effect because they capture providers, not just users you will interact with. It’s a somewhat uniq trait that really exacerbates the problem. This trend will probably continue untill interoperability is legislated.
Right before the pandemic I was trying to not use Amazon anymore (I said f it during the pandemic because it was so hard to get ANYTHING for the first six months, but I need to go back to it). There was some random thing I wanted to buy, so I hunted down the manufacturer’s website and ordered it from them directly.
The thing still arrived in an Amazon envelope from an Amazon fulfillment center in an Amazon delivery van, because the small manufacturer was using fulfilled-by-Amazon for all their logistics, even for stuff sold on their own website. So apparently I can’t even stop using Amazon if I want to!
Your metaphor reminded me of killing vampires in Skyrim and it made me smile as I also feel a deep sorrow from the fact all major companies now are racing to the bottom while leaving their skidmarks on everything I used to love.
That was a good read, the thing is that it seems that all of a sudden a lot of tech companies are getting more and more anti-consumer. I mean it’s not only the whole Reddit and Twitter thing, now Youtube is getting more aggressive with adblocking, Stackoverflow and their mod protest, Google dropping support for the open source diaper and messaging apps on Android…
Many companies are getting more aggressive against their customers, and in the end it feels like the internet as it used to be is really dying, and we might end up with the whole “dead internet theory” becoming reality. I don’t know it just feels very depressing.
If you haven’t already, I suggest reading Stop Talking to Each Other and Start Buying Things: Three Decades of Survival in the Desert of Social Media, a blog post by Catherynne M. Valent. (It’s actually referenced in the article above.)
It’s long, funny, and angry and damn, did it strike a chord with me. It was written in December, '22 so pre-Reddit meltdown but still very relevant to it.
Some highlights include:
It does end on a hopeful note, though.
I cannot read that and feel how short-sighted it is. The death of online communities due to money sucks. But how about the actual death of physical people and their physical communities due to literally the exact same thing? It seems douchey to complain about capitalism killing message boards and not connect the idea at all to how it has been killing everything on earth since humans became a thing.
Here it is: good ol’ “Whataboutism”, I almost had hope that one discussion could survive without someone going “wait, what about this other thing that people know and probably care about, but is completely irrevelant to the current conversation at hand?” but ah well, today just wasn’t the day, I guess.
Seriously tho, to borrow your first sentence: I can’t help but read something like “But how about the actual death of physical people and their physical communities” and think…are people just incapable of caring about two seperate issues of different scales at the same time? I don’t know, maybe I’m weird because I don’t suddenly think of the all starving people around the world and bring them up when the topic of the closing of the food joint a couple of blocks down gets brought up by the regulars…
Interest rates. Money isn’t free anymore. It’s still not super expensive but it’s 5x more expensive than what it used to be since 2008.
This is the answer. The age of free money is over and now we are seeing the effect; rampant inflation and high interest rates. The chickens come home to roost, always.
As a result, the burn rate and runway is starting to be factors in all businesses that aren’t making a profit.
Yep, VCs are unwilling to just fund any old thing hoping they’ll hit the lottery right now when money is “expensive”.
With all the distributed social networks getting popular only among tech-literate people it feels like we’re getting a reverse- Eternal September as well.
2022-'23 really has been the year of enshitification
But I think it all started with Tumblr
A few companies open the floodgates and takes a lot of the blame, flak, and focus (see: Netflix, Twitter). Other companies can seize the moment and ride the wave to potentially increase profits with less blowback than they might otherwise receive.
This can’t be true, Reddit said they cared about community /s
I had just copied the link to post this.
Read this for an actual answer.
This, just this
I think the exception is companies “too big to die.” They serve as the archangels of tech so ALL other goals lead to being bought by FAANG or dying.
Apparently neither Twitter nor Reddit was too big to fail.