• YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
  • This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
  • The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
  • cheese_greater@lemmy.world
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    18 days ago

    Don’t get why they don’t just embed them in the middle like a few growing and actually good channels I watch do with their content.

    I just fast-forward but they’re embedded in the content so there’s not really a way to “block” them but I don’t mind skipping if im not interested like 45-60 secs.

    Ads are the worst at the start and more tolerable in the middle, altho that is reversed for music where the content needs to maintain continuity

    • FiveMacs@lemmy.ca
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      18 days ago

      Ads are the worst regardless of where they are. I have never once given a shit about whatever garbage they try to push. I don’t give a rats ass about them, their ads or anything they do. Provide a service and thats it. I actively avoid companies that try to shove ads in my face. I basically buy NOTHING anymore because of it and my bank account is SOOOO much better off these days. Constantly saving tons of money because of my fuck you companies attitude.

      • cheese_greater@lemmy.world
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        18 days ago

        Oh, absolutely! I would never pay for YT+ because its paying for me to still be G’s product and I won’t do it. Just saying that its interesting that what I’ve seen is tolerable (not that it isn’t a thistle in the side) and they want to overengineer some grand final solution that will alienate a lot of people

        The next decade or two are going to be interesting in that consumer habits by necessity and choice are shifting so radically that a lot of dumb legacy industries and models are gonna have serious existential difficulties and are dead corps walking.