'Marketing's dead, and I can back this s**t up': Larian's publishing director says players 'just want to be spoken to, and they don't want to be bamboozled'

ylai@lemmy.ml · 2 months ago

'Marketing's dead, and I can back this s**t up': Larian's publishing director says players 'just want to be spoken to, and they don't want to be bamboozled'

Immersive_Matthew@sh.itjust.works · 2 months ago

I wish this was true, but marketing is explosively effective. I have a top 10 VR app and it only gets sales when I market it despite the glowing reviews. Heck you cannot even sort by review on many sites as then you would not need to market if you title was great.