The ABC is shutting down almost all of its official accounts on Twitter – now known as X under Elon Musk’s ownership – citing “toxic interactions”, cost and better interaction with ABC content on other social media platforms.
There will only be four remaining official ABC accounts: @abcnews, @abcsport, @abcchinese and the master @abcaustralia account. ABC Chinese reaches Chinese-speaking audiences on X.
“Starting from today, other ABC accounts will be discontinued,” the ABC managing director, David Anderson, has told staff.
So they’re keeping their main, largest accounts alive.
Title is a bit misleading:
So they’re keeping their main, largest accounts alive.
Having 4 active accounts is anything but leaving the platform. Hell, I thought they had a single account they are giving up (like most companies).
What bullshit.
Exactly, any other time that would be called consolidation … but that doesn’t drive engagement so we will say leaving. …
Ignoring also it’s Australia instead of America broadcast channel… Which most people would assume.
Such a non story.