From the opinion piece:
Last year, I pointed out how many big publishers came crawlin’ back to Steam after trying their own things: EA, Activision, Microsoft. This year, for the first time ever, two Blizzard games released on Steam: Overwatch and Diablo 4.
Epic cannot do that because
(source)
However, Epic regularly offers coupons out of pocket. Right now you can get 33% off any game above $14.99 or the regional equivalent, as many times as you want, even if the game is already discounted by the publisher. You also get 10% as cashback.
What’s in your wallet?