I just don’t think Google cares anymore. They don’t have any legitimate competition. Their web browser dominates, their search is literally a verb now, and nobody’s changing anytime soon. The search has been terrible for a solid two years now and I just don’t see it getting any better. They have incentivized an entire industry designed to push low effort noise to the top for over a decade. It would take an unbelievable amount of work and dismantling said industry, or at least heavily augmenting it, to right the ship again.