Most of people’s earnings on YT are thanks to sponsors, not actually Youtube’s own ads. Youtube’s ad partnership has gotten really bad, the payments are reportedly not good at all while it’s really easy to get demonetized.
Pretty much every major YT channel makes sponsored segments now or have a patreon, I’m pretty sure YT’s ads are just to try generating profit.
Does some of the payouts need normalising? Some of the bigger content creators make absolutely bank for hardly doing anything with little overheads.
Most of people’s earnings on YT are thanks to sponsors, not actually Youtube’s own ads. Youtube’s ad partnership has gotten really bad, the payments are reportedly not good at all while it’s really easy to get demonetized.
Pretty much every major YT channel makes sponsored segments now or have a patreon, I’m pretty sure YT’s ads are just to try generating profit.