The saying goes if you’re not the customer, you’re the product. Now, you’re both. Every big social media app is testing subscriptions. It's a business model that comes with a perverse incentive. Just like airlines, if you make life worse, more people will pay.
In my edit I explicitly stated that it should be paid out elsewhere if you planned to invest any money at all into social media.
I’m not justifying their practices because they’re basically quadruple dipping now, but I am pointing out the hypocrisy in being appalled at paying for social media