It’s like they are trying to irritate people into canceling their accounts.
Imo, this one might actually be worse than the account sharing and cause people to quit. As soon as you have people messing around with their subscription version, it’s all too easy to just say “nah, I actually don’t want this anymore”.
I’ve been mostly content to license streaming media, since it’s convenient, and above board. But between everyone raising prices and pulling content so they can cut residuals. I’m really rather burnt out on the model.