Trade groups told the FTC a simple “Click-to Cancel” proposal to easily quit subscriptions could actually lead customers to miss out on hot new deals.
It’s clearly a bad faith argument. The real logic is that if they make cancelling easy, frustrated people will do it. If cancelling is annoying or difficult enough, some people will give up and keep paying.
The solution here would be to mandate full symmetry: if you require muliple steps and confirmations to UNsubscribe or cancel, you must have the exact same steps to subscribe too. I think it would fix this problem very quickly
I don’t think that would matter People will rush in with the promise of “free big titted people”… they’ll jump through so many hoops, the hot big titted girl on the screen would egg them on through 45 different steps. Then you sign up and find out it’s guys with gynecomastia and now you gotta do 45 steps to get out.
I mean… they’re not wrong.
But it is the right way to do business.
